In this blog post, I wanted to share why you should build a Directory product targeting companies.
Btw, before we proceed, I started a private circle community, where we discuss about Directories, Vibe-coding & Marketing.
1. Companies crave curated, reliable data
- Time is money. Busy executives don’t want to sift through Google results or LinkedIn. A well-built directory saves them hours of research.
- Credibility factor. When you vet and organize valuable data, you become the go-to authority. Companies pay a premium to access a trusted source.
2. Niche down = pricing power
- Hyper-relevant verticals (e.g., “Enterprise Cybersecurity Vendors” or “SaaS APIs for Fintech”) let you hone in on exact pain points.
Btw, I am building yet another B2B niche product in stealth mode. And I will be cold outreaching my target audience.
Will be sharing some good tips in my Circle Community here. Free to join.
3. Network effects drive long-term revenue
- More listings → more users → more listings. As your directory grows, its value compounds. Early adopters will happily pay for “first-mover” benefits—exclusive placement or featured spots.
- Sponsored placements & lead generation. Beyond subscriptions, you can offer premium “featured” or “priority” listings and charge per lead delivered.
4. Enterprise budgets are forgiving
- Companies allocate marketing, research, and vendor discovery budgets every year. A subscription to your directory falls naturally into those line items.
- ROI is clear. When you can point to time saved, better vendor matches, or new revenue generated, you’re no longer a line item—you’re a revenue driver.
I can charge $349 to $449 average for a lifetime access to this directory.
My target audience is around 15k-20k companies. Even if I am able to crack 500 paid customers, I can potentially make $175k+
That’s the value of this B2B niche directory.
So think of it in that way.
See you soon.
LIMITED TIME OFFER: I just slashed pricing for 2 of my products to just $29 for a limited time. Get it now! 🥳
- My video course on Building Directory Products with No-code & AI is now just for $29 (usually $49+)
- LTD Ideas (Get unique ideas to sell for lifetime deals) is also just for $29 (usually $49+)
- I added 2 options to DirectoryIdeas.ai now. You can also get a lifetime deal if you don’t want an annual plan.
